Strategy, Analytics & Development
For Operators, by Operators.
Strategy, Analytics & Development
For Operators, by Operators.
Marketing Topics
Database Analysis & Segmentation
Provide full customer analysis and database segmentation and identify opportunities within performance segments.
- Player Trends
- Player Life Cycle
- Player Profitability
- Player Reinvestment
- Player Migration
Direct Mail, Process & Reporting Review
Review direct mail, reporting and processes for all marketing programs.
- Full DM & Club Program Review
- Reinvestment Analysis
- Free Play Usage Analysis
- Campaign & Offer Analysis
- Market Share Trending & Analysis
- Data, Reporting & Processes Review
Gaming Topics
Performance & Operational Analytics
Provide full financial and player-centric analysis of gaming product and identify areas for optimization. Review data collection processes, key contract terms, service and technical game performance.
- Floor Mix, Merchandising & Optimization
- Product Performance & Trending
- Player Product Affinity & Loyalty
- Predictive Modeling
- Cannibalization
- Strategic Participation Usage & Placement
- Multi Game Configuration & Analysis
- Volatility Analysis, Tolerance
- Floor Aging, Capital & Conversion Planning, Budgets
- Player Integrity (Card Pulling, Bill Stuffing, Multiple Cards)
technical topics
SQL Database Development
Develop reporting database from multiple source transaction systems (gaming, POS, hotel, valet, slot dispatch, financial, HR, purchasing). Review or determine business rules & logic with business units for implementation in reporting database.
Systems Integration
Replicate source system data and create live or on demand data feeds to fulfill third-party data requirements, including mobile apps, player portals, marketing reporting, marketing partnerships, yield management systems.
Tableau Development
Design, develop & maintain high quality data visualizations for any and all topics.
Technical
- Data Discovery
- Data Modeling
- SQL Coding & Design
- Database Design
- Determining & Implementing Business Rules & Logic
- Operational Automation
- Report Design